Pay Per Click Advertising

About this Service

Get more out of your ad budget through a managed Pay Per Click Advertising

Whether you’re looking to achieve better results from your social ads or Google ad PPC campaigns or looking to explore a new advertising platform and grow your online leads and sales, our hands-on, transparent approach to pay-per-click advertising planning and implementation can help.

Through PPC campaigns and social ads, you can hyper-target your audience using certain demographics and behaviours to deliver ads that look and feel individually personalised.

Still struggling to get your website or products in front of your potential customers? We offer an extensive list of PPC Management services designed to help you reach the right people and making the most out of your budget:

  • Paid Search (Google Ads)
  • Display Advertising
  • Linkedin Advertising
  • Facebook Advertising
  • Ecommerce
  • Reinstating Suspended Adwords Accounts
  • Retargeting / Remarketing

Why work with us?

Want to get the most out of your paid campaigns? Let our team of paid search experts uncover opportunities to limit wasteful spend and amplify your leads and revenue.

Through our PPC Managed Campaign services, you gain access to a customised ad campaign audit, ad strategies that specifically address your requirements, and consultation sessions with a dedicated account manager on how to get the best results without overspending.

PPC Advertising Packages

Basic


One time payment

Standard


Monthly

Premium


Monthly
Ads Account Set Up
Analytics Set Up and Integration
Consultation and Training
Market Analysis
Keyword Research and Diagnostic
Initial Campaign Set up
Basic SEO recommendations
CPC Optimisation
Budget Optimisation
Ongoing Campaigns Up to 3 campaigns Up to 8 campaigns
Ad Groups
Ad Rotation Adjustments
Negative Keyword Expansion
A/B Testing
Ongoing keyword development and tweaking
Google Display Advertising Creation
Conversion Tracking Setup
Ad Remarketing
Performance Audit Weekly Weekly
Reporting and Monitoring Monthly Weekly or Monthly
Advertising Budget Not Included Not Included Not Included
DELIVERY TIME One Off Fee
(1-2 weeks)
Monthly Subscription
(1-2 weeks for Set Up)
Monthly Subscription
(1-2 weeks for Set Up)
Price $499.00
(one time payment)
$499 Set Up + $999
(monthly)
$499 Set Up + $1499
(monthly)
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Marketing Activities Included:

  • Search Marketing – Identifying and eliminating poor-performing key phrase variants and identification of new high-performing phrases for use in Google Adwords and Bing Ads.
  • Display Advertising and Remarketing - Reaching high value audiences using geographic, behavioral, and contextual targeting, as well as recapturing lost visitors using remarketing.
  • Ecommerce and Product Listing Ads (PLA) – Ability to execute seasonal and long term strategies, shopping campaigns and comparison shopping campaigns.
  • Social Media Advertising – Ability to target audiences on all major social platforms, including
    • Social Media PPC
    • Facebook/Instagram
    • LinkedIn
  • Conversion Optimisation – Extensive usability services spanning heuristic/cognitive analysis, user testing, functional testing, landing page optimisation, and more.
  • Analytics and Attribution Support – Troubleshooting and identifying digital measurement opportunities.

PPC Strategy Building

  • Identifying unique selling proposition to be used for the ad campaign as its brand messaging
  • Audience profile and buying behavior
  • Setting objectives (eg, increase brand awareness, increase website traffic, secure more conversions through website or social)
  • Identifying channel mix and campaign segmentation

PPC Evaluation

If you have an established PPC presence that is managed in-house and want an expert review of your strategy, a PPC evaluation from our Internet Marketing Experts will include:

  • Conduct a comprehensive audit of your accounts
  • Conduct competitive research
  • Review and recommend creative ads
  • Review analytics to ensure proper goal and/or ecommerce configuration
  • Provide ready-to-implement actionable recommendations for execution as part of ongoing PPC management.

PPC Management Services

  • Dedicated account manager
  • Day-to-day monitoring to ensure that your campaigns are running as planned
  • Maximisation of budget allotted for PPC campaign
  • Regular optimisation of campaigns to further improve campaign performance and results
  • Competitive assurance by maximising search visibility and business opportunities from your ads
  • Quick and efficient issue resolution for potential mishaps such as ads and keywords disapprovals, ads that suddenly stops showing, and landing page issues.
  • Complete transparency (you will always have access to all your assets and accounts)
  • Discovery process, account audit, and development of campaign strategy
  • Targeting using audience segmentation and persona data, social listening, key phrase insights, and more
  • Competitive research
  • Ad Account structuring
  • Continuous creative development and testing
  • Location targeting and mobile targeting
  • Bid management
  • CPC (Cost Per Click) Optimisation
  • Conversion tracking
  • A/B Split Testing
  • Weekly and Monthly calls and reporting on campaign performance
    • Impression count
    • Tracking average positions by campaign
    • Tracking click-through rate
    • Tracking leads
    • Insights reporting

EXCLUSIONS

  • Budget required to run ad campaigns (this is paid directly to the 3rd parties where we will be running and managing your ads like Google Adwords or Facebook Advertising)

Termination of Commitment

No long-term engagement required. It should be understood that building and managing effective PPC campaigns takes some time and consistency. However, if you don’t see the results you expect you may discontinue our services at any time with 14-days notice.

FAQs

Reviews

$499.00 once

This package is a great starter kit for anyone who wants to begin their online ad campaigns on the right foot and wants to manage their campaigns personally.  

  • Creation and set up of all accounts needed to launch a google ad campaign
  • Set up your website to track ad campaign performance and conversion rates
  • Comprehensive initial market analysis and keyword research so you can target the right audience using the right keyword phrases
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$999.00 month

+$499.00 setup fee

We recommend this package for anyone who has no experience when it comes to launching their own and requires some support and assistance while learning the ins and out of PPC campaign management 

  • Complete initial account and campaign set up
  • Campaign and budget optimisation and organisation 
  • Monthly reporting and audit (up to 3 campaigns)
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$1499.00 month

+$499.00 setup fee

The best package for businesses that require multiple campaigns running at the same time for different products or promotions. We make use of advanced keyword strategies and research to make sure your ads get the best conversion rates for the budget available.  

  • All services included in the standard package
  • Daily ad monitoring with ongoing keyword development and adjustments
  • Ad remarketing
  • Google Display Advertising set up
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