Search Engine Optimisation

About this Service

Search Engine Optimisation (SEO) is like the secret sauce to any website that brings in new visitors and potential customers. Having said that, SEO can be complex and something as simple as selecting the wrong keywords won’t produce the desired effect. You’ll need someone you can work closely with and help optimise your website and take care of routine website maintenance.

When you work with Shoestring Solutions, you can take the uncertainty and guesswork out of the equation by collaborating with one of our SEO experts who will personally conduct an SEO audit, put together an on-page SEO proposal based on a thorough keyword and competitor research.

Google loves efficient websites.

For a website to successfully rank in the first page of Google, you have to make it as easy as possible for search engines to crawl the site and locate your content. SEO is all about getting rid of any hindrances and targeting the best keywords to get your website in front of as many online audiences as possible both locally and internationally.

Whether the goal is to increase website traffic, boost online awareness or generate more leads, SEO is a great digital marketing tool that allows your content work for you and get Google and other search engines to start noticing you and take your online marketing strategy up a notch!

Why work with us?

Transparency all the way

By working directly with our team of SEO professionals, you receive direct updates about the progress of the SEO process from set up, to implementation, to reporting and monitoring search engine results, and providing verifiable website analytics that relates to SEO success!

Our team has over 10 years worth of experience in helping various businesses, in a variety of industries, set up their website and SEO so that they can establish a strong online marketing plan. You can also benefit from the decades of experience in print marketing from the rest of the IBS team so you’re assured we only make use of the best practices in the printing industry.

We know finding out about SEO and utilising it to boost your online presence is easier said than done. To most small to medium businesses, it can be alot to take in and can even be confusing and overwhelming. Not to worry, our team will be with you every step of the way - from the first consultation to interpreting the results and recommending insights.

We always start by getting to know you and your business goals, researching your market, identifying metrics to measure success and how best to launch your brand online. After we do the research you can expect a comprehensive audit and report on our recommendations for your SEO strategy. From this point, you may decide to take over and implement all that you’ve learned about SEO or our team can support you in implementing and monitoring your SEO strategy. No matter your needs and preferences, we’re here to help you.

SEO Packages




Account Creation
Analytics Set Up
Google My Business Profile
SEO Audit
Technical Website Audit
Consultation and Training
Keyword Discovery and Research (Up to 10 keywords) (Up to 20 keywords) (Up to 30 keywords)
Competitor Research and Review Up to 3 competitors Up to 5 competitors
Industry Research and Benchmarking
Detailed SEO Assessment and Recommendations Report
Detailed Monthly Reports
Rank Tracing for Keywords (Up to 20 keywords) (Up to 30 keywords)
Summarised Google Analytics Figures
Detailed Backlinks Report
Canonical URL Optimisation
Targeted Locations
XML & HTML Sitemaps
Permalink Structure Optimisation
Internal Link Building
Site Speed Optimisation
Cross-Device Optimisation
Google Search Console Optimisation
Title Tag Optimisation Up to 10 pages per month Up to 15 pages per month
Meta Content Creation and Optimisation Up to 10 pages per month Up to 15 pages per month
Schema Markup Implementation Up to 10 pages per month
Header Tag Creation & Optimisation Up to 10 pages per month Up to 15 pages per month
Image Optimisation Up to 10 pages per month Up to 15 pages per month
Broken Links Repair
Local SEO Audit
New Citations Submission
Local Citation Review and Clean Up
On-Page and Off-Page Deep Linking Up to 10 pages per month Up to 15 pages per month
Link Outreach
Content Strategy & Optimisation
(1-2 weeks)
Monthly Subscription
(1-2 weeks for setup)
Monthly Subscription
(1-2 weeks for setup)
Price $499
One time payment
$499 Set Up + $999
$499 Set Up + $1499
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Marketing activities included:

  • Focused on Ranking Regionally (law firms, medical, service providers, etc.)
  • Keyword Research
  • Analytics Setup & Configuration
  • Server Side Optimisation
  • Technical SEO best practices
  • Monthly Strategy Discussion
  • Title Tag & Meta Tag Creation
  • Technical SEO - (Robots.txt, Sitemap, etc.)
  • Internal Link Building (Crosslinking)
  • Content Strategy & Optimisation
  • Basic On-Site Optimisation
  • Offsite Link Building
  • Lead Generation Focused
  • Monthly Custom Report
  • Monthly Personalised Review Call
  • Competitive Keywords / Ranking Nationwide
  • Advanced On-Site / Code Optimisation
  • eCommerce or Lead Generation Focused

Monthly Reports

  • Interpretation of Google Analytics figures and recommendations
  • Content Marketing Strategy Improvement Tips
  • Analysis and research of different competitors
  • Recommend SEO best practices – Title tags, alt images, etc.
  • Simple and easy to understand Google Analytics graph and results analysis
  • Outlined and detailed explanation and insights

Site Analysis

  • On-page site factors
  • Number of backlinks
  • Domain Age
  • Site Load Speed
  • Search Engine Friendliness
  • Content Gap Analysis

Keyword Research

  • Business Analysis
  • Website Keyword Analysis
  • Keyword Trending Analysis
  • Competitor Keyword Analysis

On-page Optimisation

  • Meta tags optimisation
  • Meta Open Graph tags improvements
  • Keyword density analysis and optimisation
  • Content analysis and optimisation
  • Outbound links analysis and optimisation
  • Image SE visibility analysis and optimisation
  • Site user-friendliness analysis and optimisation
  • Schema Tags Implementation
  • Site Speed Improvements
  • Site Security Improvements

Local Citations and Directory Listing

  • Exclusive directories
  • Carefully researched directories
  • Low outbound links
  • High page ranking
  • Related and concentrated topic/ niche

Basic Linkbuilding and Outreach

  • Quality backlinks
  • Anchor text innovation and management
  • Quality website research
    • Carefully researched sites with high page rank
    • Exclusive sites with low outbound links
    • Related websites that are not in competition



$499.00 once

This package is perfect for those that need help to optimally set up all that they need to get their SEO implementation started.  

  • Covers the main Google services use for SEO, website performance monitoring and online ad campaigns
  • Basic guidance on SEO best practices is also provided
  • Initial keyword research and recommendations takes out any of the guess work
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$999.00 month

+$499.00 setup fee

The sweet spot for businesses that need help in both setting up and implementing SEO for their website. This is recommended for new websites or if the website needs to be reviewed and adjustments to SEO needs to be made. 

  • Our team works with you every step of the way so you know and understand SEO process
  • Regular monitoring and updates are provided on a weekly and monthly basis
  • SEO recommendations and strategies help you build your website, your products and your online assets
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$1499.00 month

+$499.00 setup fee

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